


April 8, 2026
New York City
Apps in Motion
Apps in Motion
Apps in
Motion
Presented by
Presented by



App leaders talk business at NASDAQ,
in the financial heart of New York.
App leaders talk business at NASDAQ,
in the financial heart of New York.
Gain Insight at AIM
Gain insights at AIM
Gain insights
at AIM
Apps in Motion creates space for meaningful peer-level conversations, focused on how app businesses operate at scale and get to the top.
Apps in Motion creates space for meaningful peer-level conversations, focused on how app businesses operate at scale and get to the top.
Apps in Motion creates space for meaningful peer-level conversations, focused on how app businesses operate at scale and get to the top.
- 0+
Senior App Leaders — founders, C-suite execs, and heads of growth and monetization.
- 0+
Senior App Leaders — founders, C-suite execs, and heads of growth and monetization.
- 0+
Curated Sessions — focused on scaling, monetization, UA, product, and retention.
- 0+
Curated Sessions — focused on scaling, monetization, UA, product, and retention.
- 0+
off-record insights
- 0+
off-record insights

NASDAQ skyline experience
Off-record growth talks
Curated network of top app leaders
Reserve your spot now

Jake Castillo
Founder, Cal AI
Founder of an AI-powered nutrition app that scaled to $5M in monthly revenue in under 18 months before being acquired by MyFitnessPal. Built growth through influencer-driven distribution with 300+ creators simultaneously. Cal AI consistently ranks in the Top 10 Health & Fitness apps, regularly reaching #1 on the App Store.

Jake Castillo
Founder, Cal AI
Founder of an AI-powered nutrition app that scaled to $5M in monthly revenue in under 18 months before being acquired by MyFitnessPal. Built growth through influencer-driven distribution with 300+ creators simultaneously. Cal AI consistently ranks in the Top 10 Health & Fitness apps, regularly reaching #1 on the App Store.

Barry Hott
Founder of URL Love It and Hott Growth
Known for his "ugly ads", managed $1 billion in ad spend over 18 years, solving the most complex scaling problems in social advertising for brands including Spotify, AT&T, and Toyota. Founder of URL Love It, the performance blindspot monitor for online business.

Barry Hott
Founder of URL Love It and Hott Growth
Known for his "ugly ads", managed $1 billion in ad spend over 18 years, solving the most complex scaling problems in social advertising for brands including Spotify, AT&T, and Toyota. Founder of URL Love It, the performance blindspot monitor for online business.

Alec Velikanov
Co-Founder & CTO, NewForm
Building Framework — an AI creative OS for creative testing and optimization across Meta, TikTok, and Google. Co-Founder & CTO at NewForm, with ~$100M in annual ad spend across brands like Ro, Kalshi, and Betr, using AI-driven experimentation to scale high-performing creative

Alec Velikanov
Co-Founder & CTO, NewForm
Building Framework — an AI creative OS for creative testing and optimization across Meta, TikTok, and Google. Co-Founder & CTO at NewForm, with ~$100M in annual ad spend across brands like Ro, Kalshi, and Betr, using AI-driven experimentation to scale high-performing creative

Olga Berezovsky
Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)
Drives analytics and growth for 25+ mobile apps, including Reading.com, Uniqode, SF Chronicle, and more. Writes a newsletter read by tens of thousands of analysts. Previously led analytics at MyFitnessPal ($300M valuation) and Change.org (growing it to 18M MAU)

Olga Berezovsky
Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)
Drives analytics and growth for 25+ mobile apps, including Reading.com, Uniqode, SF Chronicle, and more. Writes a newsletter read by tens of thousands of analysts. Previously led analytics at MyFitnessPal ($300M valuation) and Change.org (growing it to 18M MAU)

Olga Berezovsky
Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)
Drives analytics and growth for 25+ mobile apps, including Reading.com, Uniqode, SF Chronicle, and more. Writes a newsletter read by tens of thousands of analysts. Previously led analytics at MyFitnessPal ($300M valuation) and Change.org (growing it to 18M MAU)
Inside the AIM Agenda
Inside the AIM Agenda
Inside the AIM Agenda
11:00 AM — 12:00 PM
Registration & networking
Registration & networking
Registration & networking
12:00 PM — 12:05 PM
Opening
Opening
Opening

Steven Cravotta, Founder, Posted
Steven Cravotta, Founder, Posted
Steven Cravotta, Founder, Posted
12:05 PM — 12:20 PM
State of in-app subscriptions 2026: key metrics & trends from $3B in revenue
State of in-app subscriptions 2026: key metrics & trends from $3B in revenue
State of in-app subscriptions 2026: key metrics & trends from $3B in revenue

Sergey Muratov, Head of Marketing, Adapty
Sergey Muratov, Head of Marketing, Adapty
Sergey Muratov, Head of Marketing, Adapty
12:20 PM — 1:00 PM
Scale smart: driving mobile growth with AI
Scale smart: driving mobile growth with AI
Scale smart: driving mobile growth with AI

Alec Velikanov, Co-Founder & CTO, NewForm
Alec Velikanov, Co-Founder & CTO, NewForm
Alec Velikanov, Co-Founder & CTO, NewForm

Lucas Lovell, VP of Product, Paddle
Lucas Lovell, VP of Product, Paddle
Lucas Lovell, VP of Product, Paddle

Yves Benchimol, CEO & Co-founder, WeWard
Yves Benchimol, CEO & Co-founder, WeWard
Yves Benchimol, CEO & Co-founder, WeWard

Olga Berezovsky, Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)
Olga Berezovsky, Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)
Olga Berezovsky, Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)
1:00 PM — 1:35 PM
How Cal AI turned influencers into a scalable growth engine
How Cal AI turned influencers into a scalable growth engine
How Cal AI turned influencers into a scalable growth engine

Jake Castillo, Founder, Cal AI
Jake Castillo, Founder, Cal AI
Jake Castillo, Founder, Cal AI
1:35 PM — 2:00 PM
Breaking the CAC ceiling: scaling paid UA for subscription apps
Breaking the CAC ceiling: scaling paid UA for subscription apps
Breaking the CAC ceiling: scaling paid UA for subscription apps

Jessica Gotti, Head of Performance Marketing, Bend
Jessica Gotti, Head of Performance Marketing, Bend
Jessica Gotti, Head of Performance Marketing, Bend
2:00 PM — 2:25 PM
Scaling web2app funnels: trends, data, templates, and top examples
Scaling web2app funnels: trends, data, templates, and top examples
Scaling web2app funnels: trends, data, templates, and top examples

Kirill Makarov, Founder, Webfunnels Club (ex-Zing Coach)
Kirill Makarov, Founder, Webfunnels Club (ex-Zing Coach)
Kirill Makarov, Founder, Webfunnels Club (ex-Zing Coach)
2:25 PM — 3:25 PM
Lunch break
Lunch break
Lunch break
3:25 PM — 3:50 PM
Hack less, strategize more: build a growth system that really works
Hack less, strategize more: build a growth system that really works
Hack less, strategize more: build a growth system that really works

Bohdan Lopatiy, Lead Product Manager, Flo
Bohdan Lopatiy, Lead Product Manager, Flo
Bohdan Lopatiy, Lead Product Manager, Flo
3:50 PM — 4:15 PM
Cracking the app paywall playbook: trials, clocks, and price hacks
Cracking the app paywall playbook: trials, clocks, and price hacks
Cracking the app paywall playbook: trials, clocks, and price hacks

Katerina Clark, Head of Optimizations, The Economist
Katerina Clark, Head of Optimizations, The Economist
Katerina Clark, Head of Optimizations, The Economist
4:15 PM — 4:40 PM
How smart pricing & packaging drives retention and profitability in AI apps
How smart pricing & packaging drives retention and profitability in AI apps
How smart pricing & packaging drives retention and profitability in AI apps

Alice Muir Kocourková, Independent Growth & Subscription Consultant, ex-Phiture
Alice Muir Kocourková, Independent Growth & Subscription Consultant, ex-Phiture
Alice Muir Kocourková, Independent Growth & Subscription Consultant, ex-Phiture
4:40 PM — 5:20 PM
Creative that converts: turning mobile content into revenue
Creative that converts: turning mobile content into revenue
Creative that converts: turning mobile content into revenue

Nicole Weiss, Founder, Brass Finch (ex-Audible, Macy's)
Nicole Weiss, Founder, Brass Finch (ex-Audible, Macy's)
Nicole Weiss, Founder, Brass Finch (ex-Audible, Macy's)

Seva Ustinov, Founder, Plurio AI
Seva Ustinov, Founder, Plurio AI
Seva Ustinov, Founder, Plurio AI

Ivan Semin, CMO, Simple
Ivan Semin, CMO, Simple
Ivan Semin, CMO, Simple

Barry Hott, Founder, URL Love It and Hott Growth
Barry Hott, Founder, URL Love It and Hott Growth
Barry Hott, Founder, URL Love It and Hott Growth
5:20 PM — 5:30 PM
Closing
Closing
Closing

Steven Cravotta, Founder, Posted
Steven Cravotta, Founder, Posted
Steven Cravotta, Founder, Posted
5:30 PM — 7:00 PM
Happy hour with a view
Happy hour with a view
Happy hour with a view
Who is AIM for?
Who is AIM for?
For app leaders building scalable, profitable businesses.
For app leaders building scalable, profitable businesses.
App Founders & Co-Founders
App Founders & Co-Founders
CEOs
CEOs
Heads of Revenue
Heads of Revenue
CMOs
CMOs
Heads of Growth
Heads of Growth
Heads of Monetization
Heads of Monetization
CPOs
CPOs
Leaders scaling apps into businesses
Leaders scaling apps into businesses
What Makes AIM Different
What Makes AIM Different
What Makes AIM Different
See the bigger picture of app businesses
Step back from day-to-day execution and understand the evolving app economy, monetization models, growth systems, and regulatory shifts.
Be part of a curated, high-level community
Network with founders and C-level leaders from mobile-first businesses in a closed, focused setting for meaningful peer exchange and discussions.
Learn from real operational experience
Conversations are grounded in proven strategies and applied learning from leaders who have scaled apps into sustainable businesses.
Discover actionable growth & insights
Get practical takeaways for funnels, retention, billing systems, subscription models, and using AI to scale smarter.








Apply Now —
Limited Spots Available
Apply Now —
Limited Spots Available
Apply Now —
Limited Spots Available
Learn, connect, and grow alongside the app leaders scaling profitable apps — don’t miss your chance
Learn, connect, and grow alongside the app leaders scaling profitable apps — don’t miss your chance
Learn, connect, and grow alongside the app leaders scaling profitable apps — don’t miss your chance
FAQ
FAQ
FAQ
Find answers to commonly asked questions about our event.
Find answers to commonly asked questions about our event.
Is my registration confirmed automatically?
Not exactly. After filling in the form your application is reviewed, and you will receive a confirmation email once approved.
What is the dress code?
The dress code is business casual. Cool swag is welcome:)
Can I bring a colleague or guest?
If you would like to invite a colleagues, please share the application form with them. Additional invitations are subject to approval and availability.
Is my ticket transferable?
Unfortunately, no. Only approved guests will have access to the event.
Why do I need an ID to get to the event?
Nasdaq HQ is located in the building with strict entrance control
How to become a partner?
Please will in the form
How to become a speaker?
Please will in the form
Is food provided at the event?
Yes, coffee and lunch breaks are provided.Yes, coffee and lunch breaks are provided.
Can I bring a pet/baby?
Unfortunately, no.Unfortunately, no.Unfortunately, no.
Who can I contact if I have questions?
For any questions, please reach out to the event team using the contact details provided in your invitation.






























