audience in a conference
audience in a conference
audience in a conference

April 8, 2026

New York City

Apps in Motion

Apps in Motion

Apps in
Motion

Presented by

Presented by

App leaders talk business at NASDAQ,
in the financial heart of New York. 

App leaders talk business at NASDAQ,
in the financial heart of New York. 

Gain Insight at AIM

Gain insights at AIM

Gain insights
at AIM

Apps in Motion creates space for meaningful peer-level conversations, focused on how app businesses operate at scale and get to the top.

Apps in Motion creates space for meaningful peer-level conversations, focused on how app businesses operate at scale and get to the top.

Apps in Motion creates space for meaningful peer-level conversations, focused on how app businesses operate at scale and get to the top.

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    Senior App Leaders — founders, C-suite execs, and heads of growth and monetization.

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    Senior App Leaders — founders, C-suite execs, and heads of growth and monetization.

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    Curated Sessions — focused on scaling, monetization, UA, product, and retention.

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    Curated Sessions — focused on scaling, monetization, UA, product, and retention.

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    off-record insights

  • 0+

    off-record insights

Host Image

The Voices of AIM

The Voices of AIM

The Voices of AIM

Jake Castillo

Founder, Cal AI

Founder of an AI-powered nutrition app that scaled to $5M in monthly revenue in under 18 months before being acquired by MyFitnessPal. Built growth through influencer-driven distribution with 300+ creators simultaneously. Cal AI consistently ranks in the Top 10 Health & Fitness apps, regularly reaching #1 on the App Store.

Jake Castillo
Founder, Cal AI

Founder of an AI-powered nutrition app that scaled to $5M in monthly revenue in under 18 months before being acquired by MyFitnessPal. Built growth through influencer-driven distribution with 300+ creators simultaneously. Cal AI consistently ranks in the Top 10 Health & Fitness apps, regularly reaching #1 on the App Store.

Katerina Clark

Head of Optimizations, The Economist

15+ years driving organic growth for premium brands; SEO, ASO, AIO, and CRO expert. Led The Economist’s first app marketing department, boosting revenue 26% YoY

Katerina Clark
Head of Optimizations, The Economist

15+ years driving organic growth for premium brands; SEO, ASO, AIO, and CRO expert. Led The Economist’s first app marketing department, boosting revenue 26% YoY

Yves Benchimol

CEO & Co-founder, WeWard

Built a walking app backed by Venus Williams empowering 30M+ users worldwide to stay active; Forbes Top 20 French Leaders; UC Berkeley alumnus

Yves Benchimol
CEO & Co-founder, WeWard

Built a walking app backed by Venus Williams empowering 30M+ users worldwide to stay active; Forbes Top 20 French Leaders; UC Berkeley alumnus

Steven Cravotta

Founder, Posted

Built and exited multiple consumer apps, including a Wordle app with 10M+ downloads and Puff Count ($40K+ MRR). Now building Posted, a creator marketplace with 80,000+ creators. Shares frameworks for building and scaling apps on YouTube (60,000+ subscribers).

Steven Cravotta
Founder, Posted

Built and exited multiple consumer apps, including a Wordle app with 10M+ downloads and Puff Count ($40K+ MRR). Now building Posted, a creator marketplace with 80,000+ creators. Shares frameworks for building and scaling apps on YouTube (60,000+ subscribers).

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Jessica Gotti

Head of Performance Marketing, Bend

Paid growth leader with 10+ years of experience scaling 20+ apps, expert in funnels, channels, and performance creatives

Speaker Image
Jessica Gotti
Head of Performance Marketing, Bend

Paid growth leader with 10+ years of experience scaling 20+ apps, expert in funnels, channels, and performance creatives

Bohdan Lopatiy

Lead Product Manager, Flo

Leading App and Web Growth teams for Flo, a $1B+ Healthtech Unicorn with 82M MAU

Bohdan Lopatiy
Lead Product Manager, Flo

Leading App and Web Growth teams for Flo, a $1B+ Healthtech Unicorn with 82M MAU

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Alice Muir Kocourková

Independent Growth & Subscription Consultant (ex-Phiture)

Subscription growth leader scaling 7-figure app portfolios, expert in lifecycle, paywalls, and monetization, trusted by leading mobile apps

Speaker Image

Alice Muir Kocourková

Independent Growth & Subscription Consultant (ex-Phiture)

Subscription growth leader scaling 7-figure app portfolios, expert in lifecycle, paywalls, and monetization, trusted by leading mobile apps

Speaker Image
Alice Muir Kocourková
Independent Growth & Subscription Consultant (ex-Phiture)

Subscription growth leader scaling 7-figure app portfolios, expert in lifecycle, paywalls, and monetization, trusted by leading mobile apps

Ivan Semin

CMO, Simple

Leads marketing at Simple, the AI-powered health app with 20M downloads and $160M ARR. Scaling UA from 0 to a 9-figure ad spend through AI-driven innovation in performance marketing

Ivan Semin

CMO, Simple

Leads marketing at Simple, the AI-powered health app with 20M downloads and $160M ARR. Scaling UA from 0 to a 9-figure ad spend through AI-driven innovation in performance marketing

Ivan Semin
CMO, Simple

Leads marketing at Simple, the AI-powered health app with 20M downloads and $160M ARR. Scaling UA from 0 to a 9-figure ad spend through AI-driven innovation in performance marketing

Lucas Lovell

VP of Product, Paddle

Scaling global SaaS payments for 6,000+ companies across 175+ countries; ex‑founder with 6+ years building and internationalising tech businesses

Lucas Lovell
VP of Product, Paddle

Scaling global SaaS payments for 6,000+ companies across 175+ countries; ex‑founder with 6+ years building and internationalising tech businesses

Nicole Weiss

Founder, Brass Finch (ex-Audible, Macy's)

App growth leader who drove $175M in incremental revenue at Audible and pioneered Macy’s first AI-powered retail chatbot. Now leading Brass Finch, helping brands scale organic app growth and optimize full-funnel performance.

Nicole Weiss

Founder, Brass Finch (ex-Audible, Macy's)

App growth leader who drove $175M in incremental revenue at Audible and pioneered Macy’s first AI-powered retail chatbot. Now leading Brass Finch, helping brands scale organic app growth and optimize full-funnel performance.

Nicole Weiss
Founder, Brass Finch (ex-Audible, Macy's)

App growth leader who drove $175M in incremental revenue at Audible and pioneered Macy’s first AI-powered retail chatbot. Now leading Brass Finch, helping brands scale organic app growth and optimize full-funnel performance.

Barry Hott

Founder of URL Love It and Hott Growth

Known for his "ugly ads", managed $1 billion in ad spend over 18 years, solving the most complex scaling problems in social advertising for brands including Spotify, AT&T, and Toyota. Founder of URL Love It, the performance blindspot monitor for online business.

Barry Hott
Founder of URL Love It and Hott Growth

Known for his "ugly ads", managed $1 billion in ad spend over 18 years, solving the most complex scaling problems in social advertising for brands including Spotify, AT&T, and Toyota. Founder of URL Love It, the performance blindspot monitor for online business.

Alec Velikanov

Co-Founder & CTO, NewForm

Building Framework — an AI creative OS for creative testing and optimization across Meta, TikTok, and Google. Co-Founder & CTO at NewForm, with ~$100M in annual ad spend across brands like Ro, Kalshi, and Betr, using AI-driven experimentation to scale high-performing creative

Alec Velikanov
Co-Founder & CTO, NewForm

Building Framework — an AI creative OS for creative testing and optimization across Meta, TikTok, and Google. Co-Founder & CTO at NewForm, with ~$100M in annual ad spend across brands like Ro, Kalshi, and Betr, using AI-driven experimentation to scale high-performing creative

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Kirill Makarov

Founder, Webfunnels Club (ex-Zing Coach)

Web-to-app growth expert with $100M+ annual marketing spend, a trusted advisor to 150+ brands

Speaker Image
Kirill Makarov
Founder, Webfunnels Club (ex-Zing Coach)

Web-to-app growth expert with $100M+ annual marketing spend, a trusted advisor to 150+ brands

Olga Berezovsky

Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)

Drives analytics and growth for 25+ mobile apps, including Reading.com, Uniqode, SF Chronicle, and more. Writes a newsletter read by tens of thousands of analysts. Previously led analytics at MyFitnessPal ($300M valuation) and Change.org (growing it to 18M MAU)

Olga Berezovsky

Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)

Drives analytics and growth for 25+ mobile apps, including Reading.com, Uniqode, SF Chronicle, and more. Writes a newsletter read by tens of thousands of analysts. Previously led analytics at MyFitnessPal ($300M valuation) and Change.org (growing it to 18M MAU)

Olga Berezovsky
Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)

Drives analytics and growth for 25+ mobile apps, including Reading.com, Uniqode, SF Chronicle, and more. Writes a newsletter read by tens of thousands of analysts. Previously led analytics at MyFitnessPal ($300M valuation) and Change.org (growing it to 18M MAU)

Sergey Muratov

Head of Marketing, Adapty

10+ years in mobile, $0 → $100K+ MRR on own apps. PM-turned-marketer, dissected hundreds of paywalls and onboardings.

Sergey Muratov
Head of Marketing, Adapty

10+ years in mobile, $0 → $100K+ MRR on own apps. PM-turned-marketer, dissected hundreds of paywalls and onboardings.

Seva Ustinov

Founder, Plurio AI

AI-first founder with 20 years of experience in performance marketing, trusted by brands with $500k monthly spend

Seva Ustinov
Founder, Plurio AI

AI-first founder with 20 years of experience in performance marketing, trusted by brands with $500k monthly spend

Inside the AIM Agenda

Inside the AIM Agenda

Inside the AIM Agenda

11:00 AM — 12:00 PM

Registration & networking

Registration & networking

Registration & networking

12:00 PM — 12:05 PM

Opening

Opening

Opening

Steven Cravotta, Founder, Posted

Steven Cravotta, Founder, Posted

Steven Cravotta, Founder, Posted

12:05 PM — 12:20 PM

State of in-app subscriptions 2026: key metrics & trends from $3B in revenue

State of in-app subscriptions 2026: key metrics & trends from $3B in revenue

State of in-app subscriptions 2026: key metrics & trends from $3B in revenue

Sergey Muratov, Head of Marketing, Adapty

Sergey Muratov, Head of Marketing, Adapty

Sergey Muratov, Head of Marketing, Adapty

12:20 PM — 1:00 PM

Scale smart: driving mobile growth with AI

Scale smart: driving mobile growth with AI

Scale smart: driving mobile growth with AI

Alec Velikanov, Co-Founder & CTO, NewForm

Alec Velikanov, Co-Founder & CTO, NewForm

Alec Velikanov, Co-Founder & CTO, NewForm

Lucas Lovell, VP of Product, Paddle

Lucas Lovell, VP of Product, Paddle

Lucas Lovell, VP of Product, Paddle

Yves Benchimol, CEO & Co-founder, WeWard

Yves Benchimol, CEO & Co-founder, WeWard

Yves Benchimol, CEO & Co-founder, WeWard

Olga Berezovsky, Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)

Olga Berezovsky, Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)

Olga Berezovsky, Analyst in Residence, Data Analysis Journal (ex-MyfitnessPal, Microsoft, Change.org)

1:00 PM — 1:35 PM

How Cal AI turned influencers into a scalable growth engine

How Cal AI turned influencers into a scalable growth engine

How Cal AI turned influencers into a scalable growth engine

Jake Castillo, Founder, Cal AI

Jake Castillo, Founder, Cal AI

Jake Castillo, Founder, Cal AI

1:35 PM — 2:00 PM

Breaking the CAC ceiling: scaling paid UA for subscription apps

Breaking the CAC ceiling: scaling paid UA for subscription apps

Breaking the CAC ceiling: scaling paid UA for subscription apps

Jessica Gotti, Head of Performance Marketing, Bend

Jessica Gotti, Head of Performance Marketing, Bend

Jessica Gotti, Head of Performance Marketing, Bend

2:00 PM — 2:25 PM

Scaling web2app funnels: trends, data, templates, and top examples

Scaling web2app funnels: trends, data, templates, and top examples

Scaling web2app funnels: trends, data, templates, and top examples

Kirill Makarov, Founder, Webfunnels Club (ex-Zing Coach)

Kirill Makarov, Founder, Webfunnels Club (ex-Zing Coach)

Kirill Makarov, Founder, Webfunnels Club (ex-Zing Coach)

2:25 PM — 3:25 PM

Lunch break

Lunch break

Lunch break

3:25 PM — 3:50 PM

Hack less, strategize more: build a growth system that really works

Hack less, strategize more: build a growth system that really works

Hack less, strategize more: build a growth system that really works

Bohdan Lopatiy, Lead Product Manager, Flo

Bohdan Lopatiy, Lead Product Manager, Flo

Bohdan Lopatiy, Lead Product Manager, Flo

3:50 PM — 4:15 PM

Cracking the app paywall playbook: trials, clocks, and price hacks

Cracking the app paywall playbook: trials, clocks, and price hacks

Cracking the app paywall playbook: trials, clocks, and price hacks

Katerina Clark, Head of Optimizations, The Economist

Katerina Clark, Head of Optimizations, The Economist

Katerina Clark, Head of Optimizations, The Economist

4:15 PM — 4:40 PM

How smart pricing & packaging drives retention and profitability in AI apps

How smart pricing & packaging drives retention and profitability in AI apps

How smart pricing & packaging drives retention and profitability in AI apps

Alice Muir Kocourková, Independent Growth & Subscription Consultant, ex-Phiture

Alice Muir Kocourková, Independent Growth & Subscription Consultant, ex-Phiture

Alice Muir Kocourková, Independent Growth & Subscription Consultant, ex-Phiture

4:40 PM — 5:20 PM

Creative that converts: turning mobile content into revenue

Creative that converts: turning mobile content into revenue

Creative that converts: turning mobile content into revenue

Nicole Weiss, Founder, Brass Finch (ex-Audible, Macy's)

Nicole Weiss, Founder, Brass Finch (ex-Audible, Macy's)

Nicole Weiss, Founder, Brass Finch (ex-Audible, Macy's)

Seva Ustinov, Founder, Plurio AI

Seva Ustinov, Founder, Plurio AI

Seva Ustinov, Founder, Plurio AI

Ivan Semin, CMO, Simple

Ivan Semin, CMO, Simple

Ivan Semin, CMO, Simple

Barry Hott, Founder, URL Love It and Hott Growth

Barry Hott, Founder, URL Love It and Hott Growth

Barry Hott, Founder, URL Love It and Hott Growth

5:20 PM — 5:30 PM

Closing

Closing

Closing

Steven Cravotta, Founder, Posted

Steven Cravotta, Founder, Posted

Steven Cravotta, Founder, Posted

5:30 PM — 7:00 PM

Happy hour with a view

Happy hour with a view

Happy hour with a view

Who is AIM for?

Who is AIM for?

For app leaders building scalable, profitable businesses.

For app leaders building scalable, profitable businesses.

App Founders & Co-Founders

App Founders & Co-Founders

CEOs

CEOs

Heads of Revenue

Heads of Revenue

CMOs

CMOs

Heads of Growth

Heads of Growth

Heads of Monetization

Heads of Monetization

CPOs

CPOs

Leaders scaling apps into businesses

Leaders scaling apps into businesses

What Makes AIM Different

What Makes AIM Different

What Makes AIM Different

See the bigger picture of app businesses

Step back from day-to-day execution and understand the evolving app economy, monetization models, growth systems, and regulatory shifts.

Be part of a curated, high-level community

Network with founders and C-level leaders from mobile-first businesses in a closed, focused setting for meaningful peer exchange and discussions.

Learn from real operational experience

Conversations are grounded in proven strategies and applied learning from leaders who have scaled apps into sustainable businesses.

Discover actionable growth & insights

Get practical takeaways for funnels, retention, billing systems, subscription models, and using AI to scale smarter.

Powered by Industry Leaders

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Apply Now —
Limited Spots Available

Apply Now —
Limited Spots Available

Apply Now —
Limited Spots Available

Learn, connect, and grow alongside the app leaders scaling profitable apps — don’t miss your chance

Learn, connect, and grow alongside the app leaders scaling profitable apps — don’t miss your chance

Learn, connect, and grow alongside the app leaders scaling profitable apps — don’t miss your chance

09days
07hours
35minutes
09days
07hours
35minutes
09days
07hours
35minutes

FAQ

FAQ

FAQ

Find answers to commonly asked questions about our event.

Find answers to commonly asked questions about our event.

Is my registration confirmed automatically?

Not exactly. After filling in the form your application is reviewed, and you will receive a confirmation email once approved.

What is the dress code?

The dress code is business casual. Cool swag is welcome:)

Can I bring a colleague or guest?

If you would like to invite a colleagues, please share the application form with them. Additional invitations are subject to approval and availability.

Is my ticket transferable?

Unfortunately, no. Only approved guests will have access to the event.

Why do I need an ID to get to the event?

Nasdaq HQ is located in the building with strict entrance control

How to become a partner?

Please will in the form

How to become a speaker?

Please will in the form

Is food provided at the event?

Yes, coffee and lunch breaks are provided.Yes, coffee and lunch breaks are provided.

Can I bring a pet/baby?

Unfortunately, no.Unfortunately, no.Unfortunately, no.

Who can I contact if I have questions?

For any questions, please reach out to the event team using the contact details provided in your invitation.